Our Development Groups are a long term project. With what we have learnt from the dairy group, we have gradually introduced the model to all of our agricultural supply chains, with each one now at a different stage in its experience and complexity.
Morrisons has rolled out the first ever supermarket Shorthorn Beef brand with a full range of steaks, salmon-cut and topside joints available in over 100 stores UK-wide.
The launch in September 2016 marked the Beef Shorthorn Society and Morrisons working in partnership for six years to develop the Shorthorn Beef brand supply chain under its ‘The Best’ range.
The Society has agreed for Morrisons to be the sole UK supermarket to retail Shorthorn Beef and highlights the company’s long standing commitment to the breed. All Shorthorn Beef packaging carries the breed logo.